Quick Tip: Three Easy Ways to Increase Your Sales

Some of the easiest people to sell to are your current customers. After all, they already know and trust you.

But here’s the problem: They probably don’t know about everything that you sell.

Have you ever had a customer say to you, “I didn’t know you sold ‘Product X.’ I’ve been buying that from your competition for years.”

If you offer more than one product or service, you’ll find it beneficial to let your current customers know everything else you sell. After all, studies have shown that it costs at least five times as much to find a new customer than to sell to your current ones.

So how do you do this? Here are Three Easy Ways to Sell More to Your Current Customers:

1. Put labels on every package and invoice that leaves your shop. These labels should advertise a specific product or service that your customers may not realize that you offer.
   
   
2. Make up ‘check lists’ of all the items you offer and distribute them to all of your customers. Give the checklist a title that will show the value of your products or services to your customers. If you own a landscape company, you might call it the “Healthy Lawn and Garden Checklist.” Or if you’re a veterinarian, you might call it “Ten Ways To Ensure A Happy and Healthy Pet”.
   
   
3. Post signs on your property or in your lobby. These signs should clearly advertise your “lesser known products.” You’ll be amazed at how many people read those signs.

When you do this, make sure the message is crystal-clear. And don’t forget to tell them how your products will help them. People are interested in that.

We’d love to help you with this. Please give us a call. We make labels, checklists and signs.