The Number One Thing That Your Customer Wants From You

What does your customer want from you? As a business owner, you may think about this question a lot. You may think to yourself, “My customer wants to buy a new kitchen countertop.”

Unfortunately, that’s not true. They’re not buying a countertop from you. They are buying a solution to a problem.

So what is the problem they want you to solve? That they need a new countertop? No. The problem is that they are embarrassed by their 1980’s era kitchen. They want a beautiful, granite counter that their friends will be jealous of.

 People don’t buy products and services. They buy the feelings they get from those products and services.

 If you own a lawn care company, people don’t hire you because their grass is long. They hire you so their lawn looks better than their neighbours. See the difference?

Keep that in mind when you talk about what you offer. For help in getting your message out effectively, give us a call. We’re happy to help.